Leonetto Cappiello (1875 – 1942) was an Italian/French poster artist and painter, who mainly lived and worked in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. The early advertising poster was characterised by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists, worked in way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm.
For more information on Cappiello see part 1, and for earlier works see parts 1 - 3 also.
This is part 4 of a 6-part post on the works of Leonetto Cappiello:
For more information on Cappiello see part 1, and for earlier works see parts 1 - 3 also.
This is part 4 of a 6-part post on the works of Leonetto Cappiello:
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| 1920 Le Jaeger - Compte Juste lithograph 200 x 140 cm by Devambez., Imprimerie, Paris |
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| 1920 Maraliment ( Seaweed soup ) lithograph by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1920 Mistinguett lithograph 161 x 120 cm by Devambez., Imprimerie, Paris |
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| 1920 Poudre de Luzy lithograph 150 x 100 cm by Devambez., Imprimerie, Paris |
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| 1920 Rozan Chocolate lithograph 162 x 122 cm by Devambez., Imprimerie, Paris |
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| 1920 SFER - 20 Radiola lithograph 80 x 60 cm by Devambez., Imprimerie, Paris |
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| 1920c Cinzano Vermouth, Torino lithograph by Imprimerie P. Vercasson & Cie., Paris |
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| 1920c Maurin Quina lithograph |
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| 1920s Dionis Gran Spumante lithograph |
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| 1920s Vermouth Bellardi, Torino lithograph |
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| 1921 "Un Fournier" lithograph 160 x 120 cm by Devambez., Imprimerie, Paris |
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| 1921 Aix-les-Bains lithograph 180 x 120 by Devambez., Imprimerie, Paris |
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| 1921 Asti Cinzano lithograph 202 x 131 cm by Devambez., Imprimerie, Paris |
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| 1921 Bitter Campari lithograph 203 x 139 cm by Atelier d’Art Devambez, Paris |
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| 1921 Café Martin lithograph 198 x 128 cm by Devambez., Imprimerie, Paris |
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| 1921 Cigarettes Matossian lithograph 49 x 30 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1921 Cirage Crême Papillon Noir lithograph 121 x 81 cm by Devambez., Imprimerie, Paris |
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| 1921 Cordial Campari lithograph |
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| 1921 Cordial Campari liquor lithograph |
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| 1921 Fleurissez vos Fenêtres lithograph 200 x 129 cm by Devambez., Imprimerie, Paris |
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| 1921 Gancia lithograph |
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| 1921 Impermeabili Pirelli lithograph |
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| 1921 La 15HP Bellanger lithograph 220 x 140 cm by Devambez., Imprimerie, Paris |
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| 1921 La France au Canada Train Exposition lithograph 121 x 82 cm by Devambez., Imprimerie, Paris |
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| 1921 Laveuse Mignon lithograph 160 x 120 cm by Devambez., Imprimerie, Paris |
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| 1921 Pâtes Baroni lithograph 161 119 cm by Devambez., Imprimerie, Paris |
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| 1921 Poudre de Perles Fines lithograph 160 x 120 cm by Devambez., Imprimerie, Paris |
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| 1921 Pourpre Antique Perfume lithograph 148 x 99 cm by Devambez., Imprimerie, Paris |
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| 1921 Rodde's Cognac Brandy lithograph 160 x 120 cm by Devambez., Imprimerie, Paris |
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| 1921 Theatre Daunou - Jane Renouardt lithograph by Devambez., Imprimerie, Paris |
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| 1921 Théâtre National de l'Opéra Grand Bal Masque lithograph 121 x 81 cm by Devambez., Imprimerie, Paris |
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| 1921 Vini Spumant Gancia lithograph |
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| 1921 XVIme Exposition Internationale se l'Automobile, du Cycle, des Sports lithograph 160 x 120 cm by Devambez., Imprimerie, Paris |
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| 1922 Berliet lithograph 120 x 80 cm by Atelier d’Art Devambez, Paris |
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| 1922 Champagne Castellane Epernay lithograph |
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| 1922 Contratto lithograph |
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| 1922 Dentifrices Bénédictins de Soulac lithograph 160 x 120 cm by Atelier d’Art Devambez, Paris |
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| 1922 Eau de Cologne A. Seguin lithograph 160 x 119 cm by Atelier d’Art Devambez, Paris |
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| 1922 Exposition Coloniale, Marseille 1922 lithograph 120 x 75 cm by Atelier d’Art Devambez, Paris |
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| 1922 "Gancia" Gran Spumante - Extra Dry lithograph |
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| 1922 La "Victoria Arduino" per Caffé Espresso lithograph |
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| 1922 Parapluie-Revel lithograph 219 x 139 cm by Atelier d’Art Devambez, Paris |
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| 1922 Rapildol lithograph 152 x 102 cm by Atelier d’Art Devambez, Paris |
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| 1922 Salon des Humoristes lithograph 120 x 79 cm by Atelier d’Art Devambez, Paris |
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| 1922 Veuve Amiot lithograph 160 x 120 cm by Atelier d’Art Devambez, Paris |
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| 1923 Cioccolato Venchi lithograph |
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| 1923 Cirio lithograph |