Leonetto Cappiello (1875 – 1942) was an Italian/French poster artist and painter, who mainly lived and worked in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. The early advertising poster was characterised by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists, worked in way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm.
For more information on Cappiello see part 1, and for earlier works see parts 1 - 2 also.
This is part 3 of a 6-part post on the works of Leonetto Cappiello:
For more information on Cappiello see part 1, and for earlier works see parts 1 - 2 also.
This is part 3 of a 6-part post on the works of Leonetto Cappiello:
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| 1911 Petronio lithograph 161 x 121 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1911 Pneu Vélo Lefort lithograph 160 x 120 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1911 Porto-Quina Constantino lithograph 200 x 130 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1911 Verdol Dentifrice Vert Oxygéné lithograph 162 x 121 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1911 Vinhos do Porto de J.H. Andresen Succes, Porto lithograph 140 x 99 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1911 Vittel Grande Source lithograph 107 x 76 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1911 Vodka Relskys lithograph 160 x 120 cm by Imprimerie Vercasson E.T.I.O.P., Paris |
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| 1912 Alcool de Menthe lithograph 160 x 120 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1912 Bière du Fort-Carré lithograph 201 x 131 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1912 Birra Metzger, Torino lithograph 141 x 102 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1912 Bitter Campari lithograph 140 x 102 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1912 Bitter Cinzano, Torino lithograph 107 x 71 cm |
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| 1912 Bougies a Pied Cannelé lithograph 200 x 130 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1912 Cigarettes JOB lithograph 161 x 121 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1912 Cocofruitine Beurre Végétal lithograph 160 x 120 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1912 Dehaynin Prix d'Été lithograph by Imprimerie P. Vercasson & Cie., Paris |
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| 1912 Eau de Récollets lithograph 200 x 130 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1912 Eau-de-Vie Dejean lithograph 140 x 99 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1912 Je ne fume que Le Nil lithograph 120 x 158 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1912 Krema lithograph 160 x 118 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1912 Krondorf lithograph 110 x 74 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1912 L'Eau Montmirail Purgatif lithograph 138 x 98 cm |
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| 1912 La Boulonnaise lithograph 200 x 130 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1912 Lampe O.R. Électrique lithograph 200 x 130 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1912 Maggi lithograph 160 x 120 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1912 Marie Brizard & Roger Liquers lithograph 158 x 120 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1912 Mugnier Apéritif lithograph 160 x 120 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1912 Pâte Éclair en tubes pour fourmeaux lithograph 160 x 120 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1912 Pedro Domecq lithograph 199 x 128 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1912 Pineral es el Gran Aperitivo lithograph 161 x 121 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1912 Plume "Ideal" Waterman lithograph 99 x 77 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1912 Pour la Cuisine - Cocose lithograph 160 x 120 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1912 Vinho do Porto lithograph 200 x 130 by Ateliers Ramos Pinto, Porto, Portugal |
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| 1912 Vittel Grande Source lithograph 89 x 67 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1912 Zenith lithograph 141 x 101 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1912 ZYM Vin lithograph 160 x 120 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1912c Buvez Tous Evian-Cachat lithograph 160 x 120 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1913 Lyon International Exhibition lithograph 232 x 148 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1916 Agua de Vilajuiga lithograph by Imprimerie P. Vercasson & Cie., Paris |
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| 1916 Cadet Rousselle ( proof before lettering being applied ) lithograph 140 x 100 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1916 Le Trait-d'Union lithograph 140 x 100 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1917 Le Petit Parisien Judex lithograph 126 x 196 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1918 Le Thermo-Bloc lithograph 141 x 101 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
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| 1919 Cognac Boutelleau lithograph 196 x 130 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1920 Asti Cinzano lithograph |
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| 1920 Automobiles SCAT lithograph 140 x 101 cm by Imprimerie P. Vercasson & Cie., Paris |
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| 1920 Banque Nationale de Crédit lithograph 115 x 80 cm by Devambez., Imprimerie, Paris |
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| 1920 Cachou Lajaunie lithograph by Devambez., Imprimerie, Paris |
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| 1920 Champagne Joseph Perrier lithograph by B. Servin, Imprimerie Editions, Toulouse |
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| 1920 L'Exhausteur Alimente lithograph 200 x 140 cm by Devambez., Imprimerie, Paris |