Leonetto Cappiello (1875 – 1942) was an Italian/French poster artist and painter, who mainly lived and worked in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. The early advertising poster was characterised by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists, worked in way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm.
For more information on Cappiello see part 1, and for earlier works see parts 1 - 5 also.
This is part 6 of a 6-part post on the works of Leonetto Cappiello:
For more information on Cappiello see part 1, and for earlier works see parts 1 - 5 also.
This is part 6 of a 6-part post on the works of Leonetto Cappiello:
![]() |
1930 Vermouth Martini lithograph |
![]() |
1931 Bouillon KUB lithograph 131 x 201 cm by Devambez., Imprimerie, Paris |
![]() |
1931 "Ca-bloc" lithograph 119 x 80 cm by Devambez., Imprimerie, Paris |
![]() |
1931 Equipneu lithograph 202 x 132 cm by Devambez., Imprimerie, Paris |
![]() |
1931 Feedine lithograph 201 x 130 cm by Devambez., Imprimerie, Paris |
![]() |
1931 Lait Gallia lithograph 195 x 130 cm by Devambez., Imprimerie, Paris |
![]() |
1931 Laver au "Soleil" lithograph 162 x 118 cm by Devambez., Imprimerie, Paris |
![]() |
1931 Margarine AXA lithograph 161 x 122 cm by Devambez., Imprimerie, Paris |
![]() |
1932 6me Bal e la Médecine Française lithograph 86 x 59 cm by Devambez., Imprimerie, Paris |
![]() |
1932 Chocolat Toblerone lithograph 120 x 92 cm by Devambez., Imprimerie, Paris |
![]() |
1932 Dubonnetlithograph by Devambez., Imprimerie, Paris |
![]() |
1932 FISSA Teint Tous Cuirs lithograph 161 x 121 cm by Devambez., Imprimerie, Paris |
![]() |
1932 La Fleur des Pois lithograph 161 x 121 cm by Devambez., Imprimerie, Paris |
![]() |
1933 Buvez du Vin et vivez joyeuxlithograph by Devambez., Imprimerie, Paris |
![]() |
1933 huile d'olive PUGET lithograph 160 x 120 cm by Devambez., Imprimerie, Paris |
![]() |
1933 La France lithograph 162 x 122 cm by Devambez., Imprimerie, Paris |
![]() |
1933 Le Petit Dauphinois lithograph 121 x 161 cm by Devambez., Imprimerie, Paris |
![]() |
1933 Pasquier Giraud lithograph 160 x 120 cm by Devambez., Imprimerie, Paris |
![]() |
1933 Persillithograph by Devambez., Imprimerie, Paris |
![]() |
1933 Rachel Berendt lithograph 157 x 121 cm by Devambez., Imprimerie, Paris |
![]() |
1934 Le Bal des Petits Lits Blancs lithograph 162 x 121 cm by Devambez., Imprimerie, Paris |
![]() |
1934 Vetements Gillet-Lafond lithograph 162 x 121 cm by Devambez., Imprimerie, Paris |
![]() |
1935 Jako lithograph 161 x 122 cm by Devambez., Imprimerie, Paris |
![]() |
1936 Le Vêtement Brummell "Création des Editions Nouvelles Cappiello, Paris" lithograph 120 x 81 cm by Bedos & Cie., Paris |
![]() |
1936 Miroir du Monde lithograph |
![]() |
1937 France lithograph 100 x 62 cm printed in France and published by the French Government |
![]() |
1937 Paris lithograph 160 x 120 cm printed in France and published by the French Government |
![]() |
1938 Mam'zelle Bécot lithograph 157 x 120 cm by Edimo |
![]() |
1938 Mossant lithograph |
![]() |
1948 Le Fusil DARNE lithograph 76 x 52 cm by Devambez., Imprimerie, Paris |
![]() |
n.d. Bal de la Couture Parisienne lithograph 80 x 52 cm by Atelier d’Art Devambez, Paris |
![]() |
n.d. Campari lithograph |
![]() |
n.d. E. & A. Mele & Ci. lithograph |
![]() |
n.d. "El Abuelo" lithograph |
![]() |
n.d. Folies Bergère "Chand d'Habits!" lithograph |
![]() |
n.d. avec La Kabiline lithograph |
![]() |
n.d. Montre Election lithograph by Imprimerie P. Vercasson & Cie., Paris |
![]() |
n.d. Bière du Fort-Carré lithograph 71 x 53 cm |
![]() |
n.d. Champagne De Rochecré Epernay lithograph 100 x 140 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
![]() |
n.d. Théâtre du Vaudeville la Passerelle RÉJANE lithograph 100 x 142 cm by Imprimerie Publicitè Vercasson & Cie., Paris |
![]() |
n.d. Pneu Russian lithograph |
![]() |
n.d. Royat Guérit lithograph |