Vogue Magazine

Vogue is a fashion and lifestyle magazine covering many topics including fashion, beauty, culture, living, and runway. Vogue began as a weekly newspaper in 1892 in the United States, before becoming a monthly publication years later.

The British Vogue was the first international edition launched in 1916, while the Italian version Vogue Italia has been called the top fashion magazine in the world.As of today, there are 23 international editions.

In 1892, Arthur Baldwin Turnure, an American businessman, founded Vogue as a weekly newspaper in the United States. From its inception, the magazine targeted the new New York upper class. The magazine at this time was primarily concerned with fashion, with coverage of sports and social affairs included for its male readership.

Condé Montrose Nast purchased Vogue in 1909 one year before Turnure's death, and gradually grew the publication. He changed it to a unisex magazine and started Vogue overseas in the 1910s. Under Nast, the magazine soon shifted its focus to women, and in turn the price was soon raised. The magazine’s number of publications and profit increased dramatically under Nast’s management. By 1911, the Vogue brand had garnered a reputation that it continues to maintain, targeting an elite audience and expanding into the coverage of weddings. According to Condé Nast Russia, after the First World War made deliveries in the Old World impossible, printing began in England. The decision to print in England proved to be successful causing Nast to release the first issue of French Vogue in 1920.

This is part 8 of a 12-part series on Vogue magazine.
For earlier magazines see parts 1 - 7 also.

1929 August 31
Autumn Fabrics and Original Designs
Cover by Georges Lepape

1929 September 28
Paris Openings Sept 28 1929
Cover by Eduardo Garcia Benito

1929 September 28
Illustration by Carl Oscar August Erickson

Carl Erickson (1891–1958), was a fashion illustrator and advertising artist who was well known for his work with Vogue magazine and Coty cosmetics. He worked for Vogue from 1916 to 1958 when he died - most likely from complications due to alcoholism.He was commonly known as "Eric," a name he used to sign his work, which was given to him by fellow students at the Academy of Fine Arts, Chicago.Along with fashion illustration, Erickson was also an accomplished portrait artist. PresidentFranklin Delano Roosevelt, Queen Elizabeth II, Frank Sinatra, and Gertrude Stein are a few of the public figures who sat for him.During his early career he lived in New York City, and later moved to Senlis, France, with his wife, the fashion illustrator Lee Creelman.

1929 October 12
Paris Fashions
Cover by Georges Lepape

1929 October 26
New York Winter Fashions
Cover by Eduardo Garcia Benito

1929 November 9
Smart Fashions for Limited Incomes
Cover by Eduardo Garcia Benito

1929 November 23
"Two women wearing felt hats"
Illustration by Porter Woodruff

1929 December 21
Holidays and Winter Travel
Cover by Eduardo Garcia Benito

1929 December 7
Illustration by Rene Bouet-Willaumez

René Bouët-Willaumez (1900–1979)was a French aristocrat born in Brittany, in 1900. After abandoned engineering for art, he began working for Vogue in 1929. Joining the industry in the midst of change, where photography was becoming the dominant means of reporting on fashion trends. This, however, did not hold Willaumez back. His unhesitating and incisive ink drawings illustrated the hubris and elegance of fashion in a way that had not been seen carving out a demand for himself.

Within just a few years, Willaumez had honed his craft and his monogram “RBW” became a familiar fixture on the pages and covers of Vogue magazine. By the mid-1930s he was heralded as top of his profession.

Willaumez had moved around a lot from Paris to London and then New York. Throughout the 1940s, whilst in New York, the American editor of Vogue made good use of his à la mode style. Willaumez worked with Vogue up until the early 1950s, where his appearance in the magazine abruptly drop. His work last appeared in the American Vogue in 1953. He did contribute to the occasional European edition, but 1958 saw his association with the magazine end. He left New York and returned to France.

1929 Evening Wraps by Poirot and Vionne
illustration by Porter Woodruff

c1929 Proposed illustration for Vogue by Fotunato Depero
china ink and tempera on card 25.2 x 22.5 cm

1930 January 4
Southern Fashions and Winter Sports
Cover by Eduardo Garcia Benito

1930 February 1
Spring Fabrics and Original Designs
Cover by Georges Lepape

1930 February 15
Mid-Season Fashions: Bridal Features
Cover by Eduardo Garcia Benito

1930 February 18
Forecast of Spring Fashions
Cover by William Bolin

1930 March 1
Illustration by Pierre Mourgue

Pierre Mourgue must have been born in France just before the turn of the century, perhaps around 1890. He contributed quite often to the Gazette du Bon Ton, the premier Paris fashion magazine. When Conde Naste bought up the Gazette du Bon Ton, the Paris magazine, in 1920, he brought on board Vogue all the illustrators who had contributed to the Gazette. Pierre Mourgue, a young associate of the Gazette group, was one who made the trip to New York and was soon being used with an increasing frequency, bringing to the American edition an unmistakable Parisian wit and flair.

Mourgue was closest in feeling to Brissaud, sharing Brissaud's lively eye for a pretty girl, the swing of her hip, the swirl of her skirt, and her turn of foot. Close, affectionate observation of life is Mourgue's chief characteristic. He imparted a sense of fun, and the spirit of the work was forceful, the colour solid and emphatic.

Mourgue as much as any of Nast's artists, stands for the continuing vitality, nor merely of illustration in every point in his career, but images that still read as among the most emphatically characteristic of their time. Mourgue was nothing if not up to date. Pierre Mourgue was one of the 8 French artists stationed in Paris, on Vogue's accredited list in 1923. He contributed consummately stylish, memorable and effective drawings. In 1933 when Vogue again showed its artists, Mourgue was again in the line-up.

1930 March 15
Illustration by Pierre Mourgue

1930 March 29
Paris Openings
Cover by Georges Lepape

1930 April 2
New Ideas for Interior Decorating
Cover by Andre E. Marty

1930 April 12
Paris Fashions
Cover by Jean Pages

1930 April 26
Illustration by Pierre Mourgue

1930 May 10
Smart Fashions for Limited Incomes
Cover by Georges Lepape

1930 May 24
Beauty and Lingerie
Cover by Eduardo Garcia Benito

1930 May 24
Illustration by Georges Lepape

1930 June 7
Summer Fashions
Cover by Harriet Meserole

1930 June 7
Illustration by Porter Woodruff

1930 June 21
Summer Travel
Cover by Georges Lepape

1930 July 5
Sports Number
Cover by Eduardo Garcia Benito

1930 August 16
Early Autumn Fashions and Fashions for Children
Cover by Eduardo Garcia Benito

1930 September 15
Autumn Shopping, Millinery and Furs
Cover by Pierre Mourgue

1930 October 13
Paris Fashions
Cover by Georges Lepape

1930 October 27
New York Winter Fashions
Cover by Eduardo Garcia Benito

1930 November 10
Smart Fashions for Limited Incomes
Cover by Carl Oscar August Erickson

1930 November 24
Vanity Number and New Accessories
Cover by Georges Lepape

1930 December 8
Christmas Gifts
Cover by Georges Lepape

1930 December 22
Holidays and Winter Travel
Cover by Pierre Mourgue

1930 December 22
Illustration by Robert E. Locher

Robert E. Locher, American (1888-1956). Locher was well known for his illustrations in publications such as Vogue, Vanity Fair, and House and Garden, as well as interior design. He was considered one of the leading modern designers of the 20th century. He designed furniture, housewares, and costume designs.

Prolific during his time and well respected by his contemporaries, some of Locher’s clients included Gertrude Vanderbilt Whitney and Juliana Force.

1930 December 22
Illustration by Robert E. Locher

1931 January 1
Southern Fashions and Winter Resorts
Cover by Eduardo Garcia Benito

1931 January 1
Women wearing Jean Regny and Worth dresses
Illustration by Pierre Mougue

1931 January 15
Forecast of Spring Fashions
Cover by Georges Lepape

1931 February 1
Spring Fabrics and Original Designs
Cover by Eduardo Garcia Benito

1931 March 1
Spring Millinery and Accessories
Cover by Eduardo Garcia Benito

1931 March 15
Spring Shopping
Cover by Georges Lepape

1931 April 1
Paris Openings
Cover by Marie Laurencin

Marie Laurencin (1883 – 1956) was a French painter and printmaker.She became an important figure in the Parisian avant-garde as a member of the Cubists associated with the Section d'Or. She was born in Paris^.At 18, she studied porcelain painting in Sèvres. She then returned to Paris and continued her art education at the Académie Humbert, where she changed her focus to oil painting.

During the early years of the 20th century, Laurencin was an important figure in the Parisian avant-garde. A member of both the circle of Pablo Picasso and Cubists associated with the Section d'Or, exhibiting with them at the Salon des Indépendants and the Salon d'Automne and Galeries Dalmau (1912) at the first Cubist exhibition in Spain. She became romantically involved with the poet Guillaume Apollinaire, and has often been identified as his muse.