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| 1909 John Hassall photographed in his studio on 24 July 1909 |
John Hassall (1868 – 1948) was an English illustrator, known for his advertisements and poster designs.
Hassall was born in Walmer, Kent, and was educated in Worthing, at Newton Abbot College, and at Neuenheim College, Heidelberg. After twice failing entry to The Royal Military Academy Sandhurst, he emigrated to Manitoba in Canada in 1888 to begin farming with his brother Owen. He returned to London two years later when he had drawings accepted by the Graphic. At the suggestion of Dudley Hardy (along with Cecil Aldin, a lifelong friend), he studied art in Antwerp and Paris. During this time he was influenced by the famous poster artist Alphonse Mucha.
Arguably John Hassall's most famous creation was "The Jolly Fisherman" in 1908, which is regarded as one of the most famous holiday advertisements of all time. His 1910 design for the Kodak Girl, in her iconic striped blue and white dress, became a feature of Kodak's advertising to the 1970s. Hassall's design was continually updated to reflect changing fashions and trends and was longer lasting and of greater international significance than his Jolly Fisherman.
For more information on John Hassall, and for earlier works see part 1. For earlier works see parts 1 - 8 also.
This is part 9 of an 11-part series on the works of John Hassall:
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| 1920 Little Boy Blue published by Blackie & Son Ltd., London |
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| c1920 Captain Bayley's Heir by G.A. Henty published by Blackie & Son Ltd., London |
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| c1920 Hey Diddle Diddle (The Cat and the Fiddle The Cow jumped over the Moon the Little Dog laughed to see such Sport And the Dish ran away with the Spoon) |
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| c1920 In the Heart of the Rockies by G.A. Henty published by Blackie & Son Ltd., London |
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| c1920 Little Red Riding Hood |
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| 1920s Aladdin published by Blackie & Son Ltd., London |
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| 1920s Andrews Liver Salt playing card back "I must have left it behind!" |
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| 1924 The Firelight Book of Nursery Rhymes published by Blackie & Son Ltd., London |
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| 1924 The Sport of Kings colour lithograph poster for the Savoy Theatre, London 74.5 x 49.3 cm |
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| 1924 Walton-on-the-Naze The Safety Spot for Children by the Sea. colour silkscreen poster 1-2 x 64 cm |
published by George Routledge & Sons, Ltd.
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| 1925 Popular Marches El Abanico Sheet Music for Boosey & Hawkes Ltd., London |
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| 1925c G.W.R. (Great Western Railway) Milford Haven poster 63.5 x 101.6 cm |
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| 1926 Winnowed Wisdom by Stephen Leacock published by The Bodley Head, London |
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| 1927c Hey! Diddle Diddle published by Blackie & Son Ltd., London |
1930 Gulliver's Travels (1952 edition cover)
published by Blackie & Son Ltd., London:
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| Dust Jacket |
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| Front Cover |
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| The King's Officers Making Their List |
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| Gulliver Pulling the Enemy's Fleet |
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| The Farmer Shows Off Gulliver to His Wife |
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| Gulliver Carried to the City by the Little People |
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| Gulliver Before the Queen |
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| Giant Chasing Gulliver's Friends |
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| Gulliver in the City of the Little People |
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| The Farmer takes Gulliver with him to Market |
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| 1930 Robinson Crusoe published by Blackie & Son Ltd., London |
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| c1930 Dunlop Golf Ball Man cast iron, designed by John Hassall |
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| c1930 Dunlop Golf Ball Man cast iron, designed by John Hassall |
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The Escape of the Axe. Wookey Hole Cave. Postcard |
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| 1931 Popular Nursery Stories published by Blackie & Son Ltd., London |
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| 1931 Popular Nursery Stories published by Blackie & Son Ltd., London "Snow-Drop in the Wood" |
1931 The Goose Girl
published by Blackie & Son Ltd., London:
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| Front Cover |
Original artworks for The Goose Girl:
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| End Cover pen and ink and crayon on illustration board 38 x 27 cm |
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| pen and ink and crayon on illustration board 38 x 27 cm |
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| pen and ink and crayon on illustration board 38 x 27 cm |
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| pen and ink and crayon on illustration board 38 x 27 cm |
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| 1932 Passing of the Regiments Sheet Music for Boosey & Hawkes Ltd., London |
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| 1932 The Ugly Duckling |
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| 1932 The Ugly Duckling |
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| n.d. A Tank in Action oil on canvas 102 x 152 cm Usher Gallery, Lincoln, UK |
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| n.d. Alick's Adventures by G.R. "The Fight" |
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| n.d. Alick's Adventures by G.R. A Bad Attack of Niceness |
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| n.d. At the Spring watercolour and gouache on card 36.5 c 26.5 cm |
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| n.d. Blackie's Popular Fairy Tales published by Blackie & Son Ltd., London |
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| n.d. British Vacuum Cleaner poster |
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| n.d. Cooper's Dip "The Happy Shepherd" poster 89 x 61 cm |