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| Silhouette of John Hassall in 1928 |
John Hassall (1868 – 1948) was an English illustrator, known for his advertisements and poster designs.
Hassall was born in Walmer, Kent, and was educated in Worthing, at Newton Abbot College, and at Neuenheim College, Heidelberg. After twice failing entry to The Royal Military Academy Sandhurst, he emigrated to Manitoba in Canada in 1888 to begin farming with his brother Owen. He returned to London two years later when he had drawings accepted by the Graphic. At the suggestion of Dudley Hardy (along with Cecil Aldin, a lifelong friend), he studied art in Antwerp and Paris. During this time he was influenced by the famous poster artist Alphonse Mucha.
Arguably John Hassall's most famous creation was "The Jolly Fisherman" in 1908, which is regarded as one of the most famous holiday advertisements of all time. His 1910 design for the Kodak Girl, in her iconic striped blue and white dress, became a feature of Kodak's advertising to the 1970s. Hassall's design was continually updated to reflect changing fashions and trends and was longer lasting and of greater international significance than his Jolly Fisherman.
For more information on John Hassall, and for earlier works see part 1. For earlier works see parts 1 - 6 also.
This is part 7 of an 11-part series on the works of John Hassall:
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| 1906 The Vacuum Cleaner "Help!" poster for the British Vacuum Cleaning Company Ltd. |
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| 1906 The Waste of It. The Sketch. June 17 1906 |
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| 1906 To Obey is Better than Sacrifice! The Sketch. January 24 1906 |
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| 1906 Wilful Misunderstanding. The Sketch. March 28 1906 |
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| c1906 Postcard "Foreign Affairs" After the black & white drawing by John Hassall. published by Raphael Tuck & Sons chromolithograph 14 x 8.9 cm |
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| c1906 Postcard "Our Lady's Page." After the black & white drawing by John Hassall. published by Raphael Tuck & Sons chromolithograph 14 x 8.9 cm |
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| c1906 Postcard "Personal Notes" After the black & white drawing by John Hassall. published by Raphael Tuck & Sons chromolithograph 14 x 8.9 cm |
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| c1906 Postcard "Scandal in High Life." After the black & white drawing by John Hassall. published by Raphael Tuck & Sons chromolithograph 14 x 8.9 cm |
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| 1907 Drury Lane Pantomime "The Babes in the Wood." photolithograph and chromolithography theatre poster 50.6 x 76 cm |
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| 1907 Drury Lane Pantomme "The Babes iin the Wood" photolithograph and chromolithography theatre poster 76.3 x 51 cm |
John Hassall’s Posters at the Duke of York’s Theatre.
In 1907 John Hassall created a series of posters depictingvarious scenes from Peter Pan, six of which were sold in the lobby at the Duke of York’s Theatre during its annual run of the play.
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| 1907 Peter Pan "The Arrival of Peter Pan" colour lithograph |
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| 1907 Peter Pan "The Arrival of Peter Pan" colour lithograph |
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| 1907 Peter Pan "The Building of the House" colour lithograph |
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| 1907 Peter Pan "The Pillow Dance" colour lithograph |
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| 1907 Peter Pan "The Pillow Dance" colour lithograph |
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| 1907 Peter Pan "The Approach of the Indians" colour lithograph |
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| 1907 Peter Pan "The Approach of the Indians" colour lithograph |
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| 1907 Peter Pan "The Defeat of the Pirates" colour lithograph |
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| 1907 Peter Pan "The Defeat of the Pirates" colour lithograph |
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| 1907 Peter Pan "At the Tops of the Trees" colour lithograph |
1908 Skegness is SO Bracing:
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| 1908 G.N.R. (Great northern Railway) Skegness is SO Bracing colour lithograph poster 207 x 134.5 cm |
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| 1908 L.N.E.R. (London and North Eastern Railway) Skegness is SO Bracing |
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| 1908 Skegness is SO Bracing colour lithograph poster |
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| 1920s-30s "Jolly Fisherman" car mascotsilver plated figure on a bakelite base |
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| Statue of the Jolly Fisherman in Tower Gardens, Skegness |
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| 1907 Punch Library of Humour "Life in London" published by Carmelite House, London |
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| 1907c Through the Wood published by Nelson & Son |
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| 1908 London Transport Poster "No need to ask a p'liceman" colour lithograph 69.3 x 50.5 cm |
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| 1908 Robinson Crusoe children's hardback book 25.9 x 19.8 cm |
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| 1908 The Princess and the Dragon illustrated by John Hassell and T. Butler-Stoney published by Duckworth and Co., London |
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| 1908 The Princess and the Dragon illustrated by John Hassell and T. Butler-Stoney published by Duckworth and Co., London "In the Wood" |
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| 1908 The Princess and the Dragon illustrated by John Hassell and T. Butler-Stoney published by Duckworth and Co., London "The Catastrophe" |
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| 1909 Golf Practice gouache, pen and ink 30 x 21 cm |
1909 Mother Goose
published by Blackie & sons Ltd., London:
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| 1909 Mother Goose front cover |
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| 1909 Mother Goose The Old Woman of Glo'ster pen and ink 15.9 x 8.2 cm |
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| 1909 Mother Goose The Shepherd and the Sheep pen and ink 8.9 x 17.1 cm |
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| 1909 Mother Goose Tom Tom the Piper's Son pen & ink 24.8 x 17.8 cm |
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| 1910 The Tin Soldier and The Flying Trunk published by Blackie & Son Ltd., London watercolour, gouache and ink |
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| 1910 The Tin Soldier and The Flying Trunk ink and crayon |
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| c1910-15 Madame Tussaud's. Relics of the French Revolution colour lithograph poster 76 x 50.5 cm |
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| c1910-30 Mirage watercolour and gouache over pencil heightened with white on brown card 26.5 x 38 cm © Victoria & Albert Museum, London |
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| c1910c Morning from "Morning, Noon and Night" |
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| c1910c Noon from "Morning, Noon and Night" |
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| c1910c Night from "Morning, Noon and Night" |
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| c1910 Golfing print "Bunkered." |
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| c1910 Golfing print "A Lie" |
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| c1910 Golfing print "Fore!" |
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| c1910 Golfing print "Lost Ball" |
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| 1910s Bovril Chocolate advertisement |
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| c1910s "Golfer" car mascot brass 10.5 cm high |
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| c1910s "Golfer" car mascot brass 10.5 cm high |
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| 1911 Take a Kodak with you The Kodak Girl |